Search Engine Optimisation
What is SEO, and how can it help your business?
SEO stands for search engine optimisation, and is the process of improving the position of a website within a search engine (such as Google) for search terms that the business would like to be present for.
SEO focuses purely on the “free” section of the Google listing, which comes below the paid adverts at the top (you can find out more about the various sections of Google here). There is also the maps section which is useful for local businesses.
The process of optimisation focuses on both the website itself, and off site signals from other people / websites.
On Website Changes
The changes that you might do to a website to improve its position include:
- Changing the page title and meta description.
- Adding H1 headers to the page.
- Adding links to other pages of the website.
- Posting relevant pages about your topic.
Off Page Optimisation
Changes that you might make on other websites may include:
- Creating a Google My Business Page.
- Purchasing relevant directory links.
- Creating social profiles for the website.
- Encouraging people to search for your brand name.
How can SEO help your business?
Essentially these free section of Google is up for grabs for anyone willing to invest in SEO services.
Hundreds of even thousands of people per month could be searching for your keywords such as “SEO in Sheffield” or “plumber in Sheffield”, and whoever comes in the top 3 will usually be getting the calls.
It’s essentially like having a free advertising spot on the worlds most popular high street, and could provide you with many more customers, and allow you to expand your business.